Slovenia has a long tradition of combining experience and knowledge with innovation, creative thinking, and care for the environment. Under the slogan Green. Creative. Smart., Slovenia is emerging as a pioneer in innovation and creativity – two key factors behind Slovenia’s impressive economic growth and success.
Slovenia is renowned for its GREEN landscape, so it is not surprising its economy is geared towards protecting the natural and social environment. Indeed, Slovenia is at the forefront of countries transitioning to circular economy which focuses on sustainability, green technologies, corporate social responsibility.
Slovenia already has an advantage when it comes to transitioning to circular economy: its natural riches, a favourable geostrategic position, strong research
institutions and technology parks, circular pioneers both in the business sector and in local communities and, above all, an informed and motivated population.
It is also one of the few countries that has guidelines in place to implement circular economy. Published in 2018, The Roadmap towards the Circular Economy in Slovenia introduces the ‘circular triangle’ model which unites three inseparable elements: circular economy (business models); circular change (government policies); and circular culture (citizens).
Focusing on sustainable development requires an economy to be CREATIVE and the quality of Slovenia’s workforce ensures that creativity is the backbone of its growing economy. Slovenia's workforce has a far reaching reputation for having a flair for technology and innovation due to a successful combination of a long industrial tradition and quality formal schooling. Indeed, Slovenia prioritises education, training and industry driven research to support its offering to the high technology and other high value added sectors such as information and communication technology, pharmaceuticals and life sciences.
Advanced technological solutions, highest quality production processes, spirited innovation and widespread ecological awareness in the greenest of Europe’s natural environments are firmly integrated in the development and production strategies of an increasingly large array of the ambitious, forward-looking Slovenian manufacturers.
In order to be creative, Slovenia's economy has to be SMART, too. Indeed, innovation is at the centre of the country's economic life for it is a critical component of its ability to remain competitive. The numerous efficient, high-tech globally recognised solutions, services and products help Slovenian companies gain a competitive edge in the world market.
Slovenia puts enormous focus on research and development: it has 4,200 researchers per 1 million people; while Slovenian Office for Intellectual Property receives on average one patent application per day. All this and more has earned Slovenia 30th place amongst the most innovative countries in the world.
With their sustainable, innovative and smart solutions, Ambassadors of the National Campaign I FEEL SLOVENIA. GREEN. CREATIVE. SMART. significantly contribute to the recognition of Slovenia as technologically developed, creatively oriented green country, building its positive image and promoting its stable and cutting-edge business environment.
Explore other Slovenian companies with their top-notch quality products and services.
I Feel Slovenia. Green. Creative. Smart. is a national communications campaign of the I feel Slovenia brand in the field of economy. The campaign was launched as a result of the brand's success in raising Slovenia's profile and reputation in the international environment. It is intended as the complete and uniform promotion of Slovenia's economy in the competitive global market.
As well as being focused on sustainability, Slovenia's economy is customer-oriented, offering creative, innovative and accessible solutions both for individuals and for the society's overall long-term benefits.
The campaign highlights Slovenia's key competitive advantages in niche areas of the green economy, environmental technologies, robotics, mobility, digitization, development and research, and the creative industries.
By launching the communications campaign I FEEL SLOVENIA. GREEN. CREATIVE. SMART. with its unified application of communication and presentation tools, SPIRIT Slovenia wants to build on the overall international recognition of Slovenia and its economy abroad.
The communications campaign is financed by the Republic of Slovenia and the European Union under the European Regional Development Fund. More about the operation.