The Slovenian sports equipment industry is small, niche-oriented, and — typical for SMEs from the Alpine republic — highly innovative.
Slovenian ski jumpers dominated the 2026 season in part also thanks to their ski supplier Slatnar — a local and highly innovative ski manufacturer entirely focused on the small niche of ski-jumping equipment. These characteristics make Slatnar an excellent example of the Slovenian sports equipment industry. The much larger Elan is one of the most recognized national brands and produces various sports equipment, from skis to yachts.
Elan is arguably the world’s most innovative ski producer: the company invented carving skis, the first truly usable folding skis, and recently the world’s first skis with active suspension.
Sipa Boards introduced the world’s first electric self-inflating stand-up paddleboard. The inbuilt electric motor makes paddleboarding easier, safer, and more accessible.
Intervela is a high-quality sail producer. As part of the One Sails international group, the Slovenian company is involved in the development of sustainable and fully recyclable sails.
What lies behind the success of these companies — and other major Slovenian sports equipment developers? They are focused on innovation and providing the highest quality. But above all, they are driven by a true passion for sports, shared by both founders and employees. Typically Slovenian.